Just back from NAMM (National Association of Music Merchants) in LA. NAMM is a huge 4 day extravaganza, a tradeshow where every music manufacturing company, from all countries, comes together under one roof to show their newest gear,
with bands and celebs teaching workshops, signing, sauntering through, and performing.
Attendees are largely distributors who decide what products to buy in the coming year- like the big dealers (Guitar Center, Hermes Music, Sam Ash) to all the smaller dealers and educators. The event is closed to the public, but each music company gives out a set # of passes to its representatives and endorsees (musicians who endorse their products). The bulk of the audience, to me, seem to be musicians or their reps. Over 100 countries are represented, every instrument and musical genre you can imagine, and more performance stages this year. They say last year’s crowd was around 95,000.
This was the first year that I wasn’t working the booths for my endorsing companies for the entire event, which gave me some time to check things out. Like new gear:
and a chance to connect with folks I haven’t seen in awhile;
I came back really inspired to connect more with the uke community,
and to expand the genres I play on both uke and accordion in (I got a viheula pattern lesson on uke!!)